Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. I for one am going back to reading or streaming movies with no commercials. Id love nothing more than schooling all those like him. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. Depends what you define racism as. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Sadly, I think you are largely correct. And it is almost assumed at this point that every other couple is either interracial or gay. I do believe that their day will come sooner than they think. Enough with their double standards crap. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. Heres an idea. They dont care about anyone else. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? But the people behind the ads are all for this. There is so much going on that really is inter-related. Are blacks clamoring to work in advertising? To be honest, I feel more badly for any black people watching this crap. As you can see, you are hardly alone. Deselecting these cookies may result in seeing advertising that is not as relevant to you. Advertising isnt doing the people or themselves any favors. And regarding your chromosome comment. Have people from those groups get involved in developing and reviewing the content you plan to use. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. . Why wouldnt you show more people that look like the ones consuming your products? https://en.wikipedia.org/wiki/Boy Hollywood was not interested in making films with such men as leads. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. https://en.wikipedia.org/wiki/Father Do the stories you read there measure up to the advertising portrayal?
The Importance of Diversity in Advertising | Creating Results I HAD EVERY SYMPTOM of DYSPHORIA! Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Mostly white men. I agree, but like you, I think the motives run deeper than mere profits. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea.
Diversity of All Kinds: What US Advertisers Are Still Missing Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. Stop what you are doing right now and read/watch this article from Dallas. Yes, I agree with the earlier poster in commending you on your courage. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). People of color in commercials usually do not get my attention and I do not buy their products. EXCEPT . I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. ANA. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? Overcasting Black folks is simply an effort to keep themselves employed. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. Pretty dumb, I guess. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. I am so sick and tired of seeing that one race on TV all day!!
Are Modern Ways Of Introducing Diversity Forced? But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. Its baked into our being. Youre right, Joey TV *is* unwatchable. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. All told, falsely advertising diversity ends up supporting racism. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. Want to know where this is really coming from? I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Cameron Conaway, Solace, 6. I am so sick of seeing this. 5. (Thats got to be by far the most unrealistic thing Ive seen all day. Always point the finger at some one else and never accepting responsibility for their actions. They arent awake. ). It truly boggles the mind. I hear you, Steve. This is brand suicide. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. I totally agree with everything youve written here . A solution might be to use No actors! I believe your observations are all valid, and appreciate your courage in posting. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. In fact, you rarely see an ad without a person of colour. Correct. . I mean, according to these commercials, were all doing well right?
What Is Forced Diversity, And Why Is It Controversial? This is an expansion on the magic negro trope. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. White men ARE shown to be bigger/ plus-sized. Time to turn off the TV. This is the greatest country on earth !! Luxury cars over index with white customers, so feature mostly whites in those ads. I was dropping something off at USPS Store the other day. So much for fairness and tolerance, yes? Actually, Jordy, I dont think Robert is being sarcastic. Thats why Im voting for the D. Thats the political mentality of so many of us. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. No masculine role models or father/son interaction in commercials.
The advertising world has long lagged in diversity, but some agencies They are force-feeding something that is unnatural. Youre not alone. Americans vote with their wallet. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! its discrimination. I have noticed this myself the last year and is more prevalent the last 6 mos. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Yes! I feel terrible Im starting to feel this way. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Its all such a bunch of crap because the WOKE folks have taken over. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Most every person shown now has black or brown skin. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. B. some bigot dropping hurtful or played-out tropes on Reddit? This has gotten way worse in 2022! Thank you! My husband pointed this out to me some time ago. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. . And I believe most people feel the same. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. If you note the 30 posters on the walls, there is one white, straight male. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Dont just take it! I could give hundreds of examples, but a couple of recent examples jump to mind. Big Tech is corrupt. theres no such thing as reverse discrimination. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. I feel myself going down the rabbit hole of racism The comments to the thread are right on the money too. There is no need for this lopsided depiction of blacks in ads and on tv. The neighbors are all black and mixed race. The BLM movement really made an impact on the American psyche. "A Diversity Report for the Advertising/Marketing Industry (2021)." Their leagues are 75% black wheres the diversity on their sports.Really now. I guess if you have to have a man in the ad, God forbid he be white. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Movies and tv followed the same trend. Portray those stories in your marketing. Yet, pay attention to major retailers. 3. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. What have we allowed the wicked and perverse among us to do to our poor boys? Why is every commercial have blacks and gay people and interracial marriages. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. The reason blacks are overrepresented is because they are very vocal with their complaints. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. We know the key is authenticity. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. What marketing genius came up with that concept? Who built this country? But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Some say they. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. These points are not racist at all. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. This is an advertising blog, after all. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. This is advertising (if you can call it that) at its worst. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Having Empathy and respect for others. Like I say, Im a liberal so I watch MSNBC. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Change is needed, but where should it begin? White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. We are in the TOWER OF BABEL! There are no white males other than stupid guys! You know its not right to be white in todays Woke society . So this makes for a huge boulder rolling down the hill with great momentum. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Well, I was so upset that I decided to fight fire with fire. I happened along this post because I have been observing everything you mentioned. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. . To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. They have the executives believing unless you show 70%+ minorities you are racist. Exactly! Trying to be politically correct. And we have not noticed it and allowed it to happen!! Mostly white men. Bang on, Dennis. (Facebook Advertising) 9. Not just in the race area, but other sensitive areas. Lets face it, were in a culture war and race is its beating heart. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. We will never be rid of it.